Increase Market Share
Insulin Delivery Devices
Objective:
Educate pharmacy staff on full product line, introduce new item, increase shelf stock and gain commitment to fill unbranded Rx with brand detailed
Solution:
In-person pharmacy detailing program executing one recurring call monthly
Goal:
Increase market share by at least 3%
Results:
- Achieved overall average increased shelf stock by 19%
- Reached 81% stocking/distribution of new item
- Gained 94% commitment to fill unbranded Rx with brand detailed
