Educate Providers

OTC Oral Rehydration Solution


Introduce Health Care Providers and Pharmacists to new product while educating on patient benefits


In-person detailing program with dual focus on multi-specialty physician offices (77%) and  pharmacies (23%) with one recurring monthly call per target


Gain commitment to recommend and participation in patient sample & coupon program


  • Increased awareness by 57% in pharmacies and 95% in HCP offices
  • Gained 98% commitment to recommend product from pharmacies and 85% from HCPs
  • Achieved 85% commitment from HCPs to participate in patient sample and coupon program