Educate Providers
OTC Oral Rehydration Solution
Objective:
Introduce Health Care Providers and Pharmacists to new product while educating on patient benefits
Solution:
In-person detailing program with dual focus on multi-specialty physician offices (77%) and pharmacies (23%) with one recurring monthly call per target
Goal:
Gain commitment to recommend and participation in patient sample & coupon program
Results:
- Increased awareness by 57% in pharmacies and 95% in HCP offices
- Gained 98% commitment to recommend product from pharmacies and 85% from HCPs
- Achieved 85% commitment from HCPs to participate in patient sample and coupon program
