Gain Commitments
OTC Pediatric Probiotic
Objective:
Educate Health Care Providers on benefits & science supporting on-going use of probiotics in children
Solution:
In-person detailing to HCPs with recurring frequency of once per month
Goal:
Gain HCP commitment to recommend product and participate in direct ship sample program
Results:
- Projected ROI was 20% conversion rate. We delivered a 55% conversion rate, exceeding the original projection by 35%.
- 96% commitment to participate in direct ship sample program
- Recontracted for two additional separate market deployments
- In third deployment, new goal was set to reach a total of 25K HCP’s to participate in direct ship sample program. We exceeded that number and provided an additional 4,590 marketing assets.
